Offers are how you grow your audience through SparkLoop's partner network. When you create an offer, newsletter publishers can recommend your brand to their subscribers — and you only pay for results.
This guide covers everything you need to know about creating and managing offers.
How Offers Work
You create an offer describing what you want to promote and how much you're willing to pay per conversion.
Publishers discover your offer and add it to their recommendation flow.
Their subscribers see your offer after signing up for the publisher's newsletter.
You pay only for confirmed conversions — whether that's a new subscriber, a click, or a specific action.
Offer Visibility: Public vs Internal
When creating an offer, you first choose its visibility. This determines who can recommend it and how it gets activated.
Public Offers
Public offers are visible to all publishers in the SparkLoop network. Publishers earn a commission for every confirmed conversion they drive to your offer.
Public offers are ideal when you want to tap into a broad network of newsletter publishers to grow your audience.
Internal Offers
Internal offers are for self-promotion only. They appear exclusively in your own newsletter's recommendation flow — no other publishers can see or recommend them.
Internal offers are useful when you want to cross-promote your own content or products to your existing subscribers.
Conversion Types
The conversion type determines what counts as a successful referral and how you get charged. This setting is only available for public offers.
Lead
A lead conversion happens when a subscriber opts in to your offer and is added to your email list. This is the most common conversion type for newsletter growth.
The subscriber's email is synced to your email service provider (ESP)
Conversions are automatically confirmed once the subscriber appears in your ESP
You can set up a webhook to be notified of new leads in real time
Click
A click conversion happens when a subscriber clicks through to your destination URL. This is the simplest conversion type.
No subscriber data is collected
Conversions are confirmed automatically
Best for driving traffic to a landing page, product, or content
Action
An action conversion happens when a subscriber completes a specific event after clicking through — such as making a purchase, signing up for a service, or downloading an app.
Requires a conversion tracking pixel or API integration on your end
You must provide terms and conditions for the offer
Action offers are ideal when you want to pay only for high-intent actions, not just clicks or signups.
Offer Settings
Basic Information
Every offer includes the following details that publishers and their subscribers will see:
Headline — A short, attention-grabbing title (up to 60 characters)
Description — A brief summary of what you're offering (up to 250 characters)
Callout — A short label or tag displayed on the offer card (up to 30 characters)
Images — A landscape image (600px wide) and a portrait image (450x600px) to showcase your offer
Redirect URL — The destination URL where subscribers land after engaging with your offer (required for Click and Action offers)
Geographic Restrictions
You can control which countries your offer accepts referrals from. This is useful if your product or service is only available in certain regions, or if you want to focus your budget on specific markets.
Budget
Public offers require a monthly budget — the maximum amount you're willing to spend per calendar month. The minimum monthly budget is $100.
Once your confirmed spend reaches your monthly budget, your offer stops being shown to new subscribers until the next month. This gives you full control over your spending without needing to manually pause and reactivate your offer.
You can adjust your budget at any time from the offer settings.
Commissions
Commissions determine how much publishers earn for each conversion they drive. You set a fixed dollar amount per conversion (minimum $0.50) as part of your offer setup.
Webhook Settings
If your offer uses the Lead conversion type and you use a custom ESP integration, you can configure a webhook URL. SparkLoop will send a notification to this URL whenever a new lead is captured, allowing you to process it in your own system.
Conversion Pixel
For Action offers, you'll need to install a conversion tracking pixel on your website. This small JavaScript snippet fires when a subscriber completes the desired action (purchase, signup, etc.), allowing SparkLoop to confirm the conversion and attribute it to the correct partner.
Learn more about the conversion pixel here.
Tips for a Successful Offer
Write a clear headline and description. Partners are more likely to recommend offers that are easy to understand and relevant to their audience.
Set competitive commissions. Higher commissions attract more partners and better placement in the recommendation flow.
Use geographic restrictions wisely. If your product is global, consider starting with Worldwide to maximize reach.
Monitor your budget. Keep an eye on your monthly spend and adjust as needed to maintain consistent visibility.
Provide quality images. Both landscape and portrait images are used across different placements — make sure they look sharp and represent your brand well.