🔒 This feature is available to Kit customers and users with an existing Referral Program.
A Subscribe-to-Win giveaway does not require referrals. Instead, it allows you to incentivize people not already on your email list to sign up by offering them the chance to win a grand prize (or several).
Subscribe-to-Win giveaways work particularly well if you have a large social media following, popular podcast, or YouTube channel with a substantial viewership.
How to create a Subscribe-to-Win giveaway
Step 1: Outline your strategy
Who will you be inviting to enter the giveaway?
What prize will you be offering, and how many people can win?
How long will the giveaway run?
Where can people enter? Do you have a landing page and welcome email set up?
Step 2: Create the giveaway in SparkLoop
Head over to the Giveaways page and click Create giveaway. Fill out the settings. For a Subscribe-to-Win giveaway, deselect Advocates in step 1 and select New subscribers in step 2. Click Start Giveaway when ready.
⚠️ You can set both the start and end date to be in the past if you've already announced the giveaway.
Step 3: Run the giveaway
Announce the giveaway and run it as normal. You don't need to include referral links or have the tracking script on your landing page. SparkLoop will pull in new subscribers from your ESP automatically.
Step 4: Finish the giveaway
When the giveaway ends, you'll be notified by email. Go to the Giveaways page to pick the winners. SparkLoop randomly draws the correct number of winners from all valid entrants. Once done:
Notify the winners.
Consider sending a consolation email to people who entered but didn't win.
Publish the winners in your next newsletter (ideally with a photograph).