🔒 This feature is available to Kit customers and users with an existing Referral Program.
A Refer-to-Win giveaway is similar to your standard SparkLoop referral program with one exception: in addition to subscribers winning rewards for making referrals, they get entered into a giveaway for the chance to win a prize.
The more referrals a subscriber makes, the higher their chance of winning.
⚠️ We recommend combining your normal referral program with a giveaway for best results.
Why run a Refer-to-Win giveaway?
Refer-to-Win giveaways have three key advantages over a standard referral program:
Many subscribers are more likely to be motivated by the chance of winning a larger prize, even if they weren't enticed by a smaller reward.
Giveaways are time sensitive, which adds extra urgency — prompting more subscribers to share today.
It's easy to come up with new prizes every time you run a giveaway, prompting subscribers to share more often.
How to create a Refer-to-Win giveaway
Step 1: Outline your strategy
How many referrals do subscribers need to make to enter? (We recommend 1.)
What prize will you be offering, and how many people can win?
How long will the giveaway run?
Should entrants also win regular referral rewards?
⚠️ The more referrals a subscriber makes, the higher their chance of winning. This is calculated automatically by SparkLoop when picking winners.
Step 2: Create the giveaway in SparkLoop
Head over to the Giveaways page and click Create giveaway. For a Refer-to-Win giveaway, select Advocates in step 1 and deselect New subscribers in step 2. Choose how many winners you want and how many referrals are needed to enter. Click Start Giveaway when ready.
⚠️ You can set both the start and end date to be in the past if you've already announced the giveaway.
Step 3: Run the giveaway
Your subscribers will already have a SparkLoop referral link from your regular referral program — this is the same link they'll share to enter the giveaway. To launch, update your newsletter's referral section with the giveaway rules and send it.
Step 4: Finish the giveaway
When the giveaway ends, you'll be notified by email. Go to the Giveaways page to pick the winners. SparkLoop randomly draws the correct number of winners from all valid entrants. Once done:
Notify the winners.
Consider sending a consolation email to people who entered but didn't win.
Publish the winners in your next newsletter (ideally with a photograph).