Engagement screening is a powerful tool we created to ensure you only keep and pay for the subscribers who love your newsletter and are most likely to drive value.

With other paid growth channels, you pay for impressions. With SparkLoop, you pay a fixed CPA for any subscriber that meets your engagement screening criteria.

We don’t tell you what an engaged subscriber looks like. You tell us what you want.

For example:

→ Subscribers must click once in the first two weeks and stay subscribed.

→ Subscribers must open two of four emails in the first month and stay subscribed.

Here’s the best part: Every low-engagement subscriber that’s not a good fit for your newsletter is removed automatically, ensuring you only keep and pay for exactly the kind of subscribers you want on your email list.

Engagement screening is like a free trial for your newsletter. You’re sent thousands of new readers who get to try your newsletter out for 1-30 days. Then, those who decide to unsubscribe or those who don’t engage to your standards are removed, leaving you with the highest engagement readers who love your emails.

A great place to start is by checking to see how valuable subscribers from other channels engage with your newsletter within the first 2-4 weeks. What is their click or open rate?

Then, we can map your engagement screening to those metrics to ensure you’re getting the same type of subscribers (or better).

Your engagement screening should be aligned with your newsletter’s key metric(s). In other words, what metrics are you monitoring to ensure subscribers are a great fit for your newsletter?

If you’re looking to add subscribers who are likely to purchase, optimize for clicks and use a SparkLoop welcome sequence to screen for readers who are likely to purchase. If you’re looking to add subscribers who are generally engaged, consider a mix of opens or clicks.

Your screening criteria acts as a short-term proxy for the long-term metrics that matter most to your business.

It should always be explicitly clear why you’re screening in a specific way and how that aligns with your target outcomes for paid acquisition.

If you'd like to use your welcome sequence to screen for your target readers, here's how.

👉 Questions about your screening process? Check with your account manager.

Yes! But, before making changes to your engagement screening, talk to your account manager. They will help you avoid mistakes, which could result in your paying for subscribers that don’t meet your engagement criteria.