You've created your referral program and it's running in your newsletter.

What next?

Now it’s time to make sure your subscribers know about your ambassador program and engage with it. Keeping subscribers engaged can be the difference between a referral program that’s successful and one that isn’t.

Luckily, you only need to set up a few automated emails to achieve this goal.

(Here’s a rundown of the emails we recommend sending and why.)

⚠️ These emails are recommended for any referral program, regardless of your goal or rewards.

How to set them up in Drip

Reward email:

You can import the Reward Email automation into your Drip account by clicking here.

Intro email:

You can import the Intro Email automation into your Drip account by clicking here.

First referral email:

You can import the First Referral Email automation into your Drip account by clicking here.

Referred email:

You can import the Referred Email automation into your Drip account by clicking here.

Segments

SparkLoop makes it easy for you to segment your subscribers and send them targeted messages, for example:

  • Send a message to all subscribers who have been referred.

  • Send a message to subscribers who have 3 or more referrals.

You can set up these segments very easily using SparkLoop-generated custom fields, in particular: RH_ISREF, and RH_TOTREF.

To create a new segments in Drip:

1) Filter people by one or more of Sparkloop's custom fields.

2) Save the segment.

⚠️ Don’t forget to update your email automations when you add, delete, or change rewards.

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