When you share a recommendation or Offer link in your newsletter, you'll get results, but you won't know which email drove them. Was it Edition 57 or Edition 58? Your welcome email or your weekly send? In-Email Campaigns answers that question.

With In-Email Campaigns, you create a unique tracked link for each placement. SparkLoop then attributes every click and conversion back to the exact campaign it came from, so you can see what's working and double down on it.

In-Email Campaigns work with any of the following:

If you haven't set up any recommendations or Offers yet, get those in place first, then come back here.

In your SparkLoop dashboard, go to Tools > In-email campaigns and click + New campaign.

Choose what you want to recommend:

When you select Specific Newsletter, a dropdown appears to choose which recommendation to use:

Or select Specific Offer to choose from your active Offers:

Give your campaign a name. Use the email edition or placement it's going into, for example, Newsletter Edition 57 – Main Sponsorship Slot. This makes it easy to identify later.

Click Create Campaign. You'll see your campaign detail page with the Campaign Links section. Copy the Email Link and paste it into your email. Your ESP will automatically replace the subscriber email merge tag so each click is tracked to the right subscriber.

Once your email is sent and subscribers start clicking, head to Tools > In-email campaigns to see how each campaign is performing.

At the top you'll see your overall Clicks, Confirmed Earnings, and Avg. Earnings across all campaigns. Below that, each campaign is listed individually with its type, creation date, performance, and earnings.

This makes it easy to compare placements side by side. If Edition 57 outperformed Edition 58, you'll know exactly why, and you can use that to plan future sends.

Here are some common placements worth tracking separately: