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Klaviyo: How to set up email automations

Automate your email sequences in Klaviyo.

Written by Luana

🔒 This feature is available to Kit customers and users with an existing Referral Program.

You've created your referral program and it's running in your newsletter. Now it's time to make sure your subscribers know about your ambassador program and engage with it.

⚠️ These emails are recommended for any referral program, regardless of your goal or rewards.

How to set them up in Klaviyo

Reward email:

Intro email:

Segments

SparkLoop makes it easy to segment your subscribers using custom fields like RH_ISREF and RH_TOTREF. Use these in Klaviyo to create targeted groups — for example, subscribers who have been referred, or those with 3 or more referrals.

⚠️ Don't forget to update your email automations when you add, delete, or change rewards.

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