🔒 Referral Programs are no longer available to new SparkLoop users. If you already have a Referral Program set up, this article is here to help. Looking to grow your newsletter instead? Check out our Recommendations Hub and Signup Flow.
You've created your referral program and it's running in your newsletter. Now it's time to make sure your subscribers know about your ambassador program and engage with it.
⚠️ These emails are recommended for any referral program, regardless of your goal or rewards.
How to set them up in Mailchimp
Reward email:
Intro email:
First Referral email:
Referred email:
Send reward emails through Mailchimp
As your subscribers refer their friends and win rewards, set up automations to notify them. Go to Campaigns → Create campaign → Email → Automated → Custom. Set the trigger to fire when RH_TOTREF changes to the number of referrals needed for a specific reward.
⚠️ IMPORTANT: Remember to create an automation for each reward!
Segments
Use SparkLoop custom fields like RH_ISREF, RH_TOTREF and RH_LASTREF to create segments in Mailchimp. Go to Audience → View contacts → New Segment, add your filter conditions and save.
Conditional blocks
Mailchimp's conditional merge tag blocks let you show different content to different subscribers based on their custom fields — great for showing personalised referral progress messages. Learn more about conditional merge tags here.
⚠️ Don't forget to update your email automations when you add, delete, or change rewards.