The reward email is sent to subscribers when they win a reward to let them know how they can access it.
The first thing you want to do in this email is thank your subscriber for referring their friends, and congratulate them for earning the reward.
Here, you might also want to talk a bit about the reward.
⚠️ This email is a fantastic opportunity to foster engagement and motivate your subscribers to keep inviting friends.
There are two options available to you for sending reward emails:
Send an automated email via SparkLoop
If you'd like SparkLoop to trigger a reward email automatically each time a reward is won, you can set that up on the reward fulfilment page.
Make sure to fill in the Subject and use merge tags in the body of the email, with links, coupon codes, and other details they need to access the reward.
Send an automated email via your ESP
If you'd rather use your ESP to send your reward emails, perhaps because you want to use your newsletter template or because you need more customization options, then you can do so by selecting this option.
What to say in the email
Thank your subscriber for referring their friends and congratulate them for earning the reward. Here, you might also want to talk a bit about the reward.
This email is also a great opportunity to foster engagement and motivate your subscribers to keep inviting friends.
They just got a massive dopamine hit for winning (everyone enjoys winning), as well as some well-deserved praise from you.
⚠️ If there are other rewards they can win after this, mention them in this email! E.g.: "FYI—you're only 2 referrals away from receiving X."
Here's what the Morning Brew email looks like:
How to send the reward email
To send the reward email, simply create an automation that is triggered when the custom field
RH_TOTREF changes to the number of referrals needed to win a reward.
For example, if you have a reward the requires 3 referrals, set the trigger to be when
RH_TOTREF changes to 3.
Here's an example with ConvertKit:
Setting up reward emails in your ESP
For detailed instructions on how to set up your reward email in your ESP, watch the video tutorial for your ESP.
You can import the Reward Email automation into your ConverKit account by clicking here.
You can import the Reward Email automation into your Drip account by clicking here.