🔒 This feature is available to Kit customers and users with an existing Referral Program.
One of the most effective tools in your newsletter growth toolkit is the referral giveaway. And at SparkLoop, we make it incredibly easy to set one up.
By running referral giveaways alongside (or instead of) your regular referral program, you can grow your audience faster, add urgency, and incentivize more subscribers to refer their friends.
SparkLoop allows you to run an unlimited number of giveaways right from your dashboard, without the need to import or export any data.
⚠️ You need at least 20 active email subscribers on your list to run a giveaway.
Why you should run a giveaway
With a giveaway, you can revitalize a stagnant referral program, add urgency for a referral boost, motivate audiences from social media or YouTube to join your list, and earn extra revenue from sponsors.
Types of giveaways
1. The Subscribe-to-Win giveaway
Does not require referrals. Incentivizes people not yet on your list to sign up by offering the chance to win a prize. Works particularly well if you have a large social media, podcast, or YouTube following. Learn how to run a Subscribe-to-Win Giveaway here.
2. The Refer-to-Win giveaway
Similar to your standard referral program, but subscribers are also entered into a prize draw. The more referrals a subscriber makes, the higher their chance of winning. Learn how to run a Refer-to-Win Giveaway here.
3. The Two-Sided giveaway
Combines both: existing subscribers who make referrals and new subscribers who sign up during the giveaway period are entered into the draw. Learn how to run a Two-Sided Giveaway here.
How a giveaway impacts your regular referral program
Referral giveaways run alongside your regular referral campaign, so your subscribers remain eligible for regular rewards in addition to being in the draw for giveaway prizes.
Giveaway anti-fraud
For high-value prizes, set your anti-fraud level to Strong, enforce double opt-in, and choose a prize specific to your newsletter's subject.
⚠️ Changing your anti-fraud settings will impact both your giveaway and regular referral program.
How delaying referral conversions impacts your giveaway
If you've activated a referral conversion delay, pending referrals do not count for points in a giveaway. Manually verify pending subscribers before drawing the winner, or wait N+1 days after the giveaway ends. Read more about delayed referral conversions.
Making your giveaway a success
Choose a reward that will motivate your audience to share.
Run a giveaway every 4-8 weeks to maximize results.
Switch up prizes regularly so people don't get bored.
Give a consolation prize to people who entered but didn't win.
Announce winners (ideally with photos) in your newsletter and on social media.