🔒 This feature is available to Kit customers and users with an existing Referral Program.
You've created your referral program, and it's ready to go! Now it's time to make sure your subscribers know about and engage with it. Keeping subscribers engaged can be the difference between a referral program that's successful and one that isn't.
⚠️ These emails are recommended for any referral program, regardless of your goal or rewards.
Here are the emails you want to set up:
The intro email
This email is designed exclusively to tell your subscribers about your ambassador program and explain how it works. Keep it short, simple, and to-the-point. Your email should explain what your ambassador program is, why you're doing it, what they can win, and what they need to do to win.
Send this email at least 2-3 emails after a subscriber joins. Earn their trust first. It's also worth sending this email to your existing list.
The first referral email
Getting the first referral is a transformational experience for your subscriber. Celebrate it! Take this opportunity to tell them they've gotten their first referral and be part of that moment.
⚠️ This is a fantastic opportunity to encourage your subscribers to keep sharing by reminding them of the next available reward.
To send this email, create an automation triggered when the custom field RH_TOTREF changes to 1.
The reward email
The reward email is sent when a subscriber wins a reward. Thank them for referring their friends and congratulate them. This email is also a great opportunity to motivate subscribers to keep inviting friends.
⚠️ If there are other rewards they can win after this, mention them! E.g.: "FYI—you're only 2 referrals away from receiving X."
To send this email, create an automation triggered when RH_TOTREF changes to the number of referrals needed to win that reward.
The inactive email
Sent to subscribers who haven't referred anyone since signing up. Show them how easy it is and nudge them into taking the smallest possible action: refer the first friend.
Send this email ~20-30 days after the Intro email. The easiest way to set this up is to add an email to your Intro email sequence that fires if RH_TOTREF is still 0 or blank.
The nudge email
Sent to subscribers who have referred one friend but haven't won their first reward yet. Show them how close they are and highlight what they're missing out on. Funny/creative content works very well here.
⚠️ In our experience, sending this email ~5 days after their first referral gets the best results.
Set this up by adding an email to your First Referral sequence that fires if RH_TOTREF is still 1.
For specific instructions on how to set up email automations in your ESP:
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